{"id":12448,"date":"2021-08-18T10:34:24","date_gmt":"2021-08-18T07:34:24","guid":{"rendered":"http:\/\/3.64.104.177\/2021\/08\/18\/blue-finance-to-expand-operations-through-a-new-brand-broaden-provides-corporate-lending-and-pt-financing\/"},"modified":"2024-03-15T17:22:31","modified_gmt":"2024-03-15T14:22:31","slug":"blue-finance-to-expand-operations-through-a-new-brand-broaden-provides-corporate-lending-and-pt-financing","status":"publish","type":"post","link":"https:\/\/www.bluefinancegroup.com\/fi\/2021\/08\/18\/blue-finance-to-expand-operations-through-a-new-brand-broaden-provides-corporate-lending-and-pt-financing\/","title":{"rendered":"Blue Finance to expand operations through a new brand \u2013 Broaden provides corporate lending and P&#038;T financing"},"content":{"rendered":"<h5>Blue Finance has launched a new operative brand, Broaden. In addition to corporate lending, Broaden, which specialises in B2B financing, provides P&amp;T financing for vehicle dealers.<\/h5>\n<p>Broaden, which focuses on corporate lending, will expand Blue Finance\u2019s range of services from consumer credit to B2B financing. Broaden is the new operative brand of Blue Finance\u2019s subsidiary Blue Finance Corporate Lending Oy and provides both corporate lending and P&amp;T (Purchase and Trade) financing.<\/p>\n<p>The new brand was brought about by a desire to expand and grow Blue Finance\u2019s existing range of credit services and the company\u2019s operations in Finland. The decision to launch a new brand was driven by a need to differentiate corporate services from the parent company\u2019s consumer credit services. A distinct B2B brand will mean an enhanced customer experience for Blue Finance and Broaden customers since products aimed at different target groups can be now found under their own brands.<\/p>\n<p>\u201cCustomer focus drives our business also on the corporate lending side, where instead of just providing finance to our customers, we want to be their reliable partner. Unlike traditional brick and mortar banks, we have the flexibility to tailor our services to individual customers,\u201d says <strong>Petteri Menna<\/strong>, CEO of Blue Finance Corporate Lending Oy.<\/p>\n<p>&nbsp;<\/p>\n<h5>P&amp;T financing provides opportunities for business growth<\/h5>\n<p>In addition to corporate lending for SMEs, Broaden\u2019s product portfolio also includes P&amp;T financing, which allows vehicle dealers to finance large vehicle purchases.<\/p>\n<p>\u201cOn the B2B financing side, visibility and the future of the market are full of opportunities. As far as future growth is concerned, the P&amp;T financing product in particular looks promising: even though we have now focused especially on providing P&amp;T financing for the vehicle trade, the product is easily scalable. Going forward, we will be able to take the same product to retail customers of boats, mobile machines, motorcycles and other vehicles,\u201d Menna says.<\/p>\n<p>&nbsp;<\/p>\n<h5>Broaden creates new opportunities for Blue Finance Group investors<\/h5>\n<p>The new lending company gives the Blue Finance Group opportunities to create growth also outside of the heavily regulated consumer credit market. At Blue Finance Group, diversifying the business along new tracks is seen as a positive move.<\/p>\n<p>\u201cFor us, the new B2B financing brand is a great opportunity to grow on the home market since it allows us to serve different customers with new types of products. Unbundling B2B financing into a separate brand also allows us to serve customers distinctly and purposefully under both brands,\u201d says <strong>Lauri Lehtonen<\/strong>, Blue Finance Group founder and CEO.<\/p>\n<p>&nbsp;<\/p>\n<p>Visit Broaden at <a href=\"https:\/\/www.broaden.fi\/\">Broaden.fi<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Blue Finance has launched a new operative brand, Broaden. In addition to corporate lending, Broaden, which specialises in B2B financing, provides P&amp;T financing for vehicle dealers. Broaden, which focuses on corporate lending, will expand Blue Finance\u2019s range of services from consumer credit to B2B financing. Broaden is the new operative brand of Blue Finance\u2019s subsidiary [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":13163,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[20],"tags":[],"class_list":["post-12448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blue Finance to expand operations through a new brand \u2013 Broaden provides corporate lending and P&amp;T financing - Blue Finance Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bluefinancegroup.com\/fi\/2021\/08\/18\/blue-finance-to-expand-operations-through-a-new-brand-broaden-provides-corporate-lending-and-pt-financing\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blue Finance to expand operations through a new brand \u2013 Broaden provides corporate lending and P&amp;T financing - Blue Finance Group\" \/>\n<meta property=\"og:description\" content=\"Blue Finance has launched a new operative brand, Broaden. In addition to corporate lending, Broaden, which specialises in B2B financing, provides P&amp;T financing for vehicle dealers. Broaden, which focuses on corporate lending, will expand Blue Finance\u2019s range of services from consumer credit to B2B financing. 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